{"product_id":"the-influential-mind-what-the-brain-reveals-about-our-power-to-change-others-9781250159618","title":"The Influential Mind: What the Brain Reveals about Our Power to Change Others","description":"\u003cp\u003e\u003cb\u003eA cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Influential Mind, \u003c\/i\u003e neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. \u003cp\u003e\u003c\/p\u003eSharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTali Sharot\u003c\/b\u003e is the author of \u003ci\u003eThe Optimism Bias\u003c\/i\u003e and a professor of cognitive neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision-making, emotion, and influence have been published in \u003ci\u003eNature, Science, Nature Neuroscience, Psychological Science \u003c\/i\u003eand\u003ci\u003e \u003c\/i\u003emany others. She has been featured in numerous outlets and written for \u003ci\u003eThe New York Times, Time \u003c\/i\u003emagazine\u003ci\u003e, The Washington Post, \u003c\/i\u003eCNN, the BBC and more. Before becoming a neuroscientist Sharot worked in the financial industry for a few years and completed her national mandatory service in the Israeli air force. She lives in London and Boston with her husband and children.\u003cbr\u003e","brand":"Picador USA","offers":[{"title":"Default Title","offer_id":50648982356242,"sku":"9781250159618","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bc739ffb-bbd9-4396-ac12-5c419c300203.jpg?v=1733254455","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-influential-mind-what-the-brain-reveals-about-our-power-to-change-others-9781250159618","provider":"Surprise Castle","version":"1.0","type":"link"}