{"product_id":"the-identity-and-emergence-of-k-pop-9781666946130","title":"The Identity and Emergence of K-pop","description":"\u003cb\u003eBy analyzing the various factors contributing to K-pop's unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop's unique position within the global music industry.\u003c\/b\u003e\u003cbr\u003eIn addition to exploring K-pop's identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop's strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop's global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJimmyn Parc\u003c\/b\u003e is associate professor at the University of Malaya.\u003cbr\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51734841098514,"sku":"9781666946130","price":120.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aa3df1a6-6574-4a55-b8c4-40d338b7da1d.jpg?v=1763489406","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-identity-and-emergence-of-k-pop-9781666946130","provider":"Surprise Castle","version":"1.0","type":"link"}