{"product_id":"the-ideate-method-identifying-high-potential-entrepreneurial-ideas-9781544393247","title":"The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas","description":"\u003cp\u003eGenerating new ideas that create substantial value is at the very core of entrepreneurship. \u003cstrong\u003eThe IDEATE Method\u003c\/strong\u003e is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCohen, Daniel A.:\u003c\/i\u003e\u003c\/b\u003e - Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at the\u003cbr\u003eCenter for Entrepreneurship at Wake Forest University. Over the course of his career, he has\u003cbr\u003etaught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Since\u003cbr\u003ecoming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool and\u003cbr\u003ecompletely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty at\u003cbr\u003eWake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directed\u003cbr\u003eeLab, Cornell's entrepreneurship accelerator program hailed by Forbes magazine as a major driver\u003cbr\u003eof Cornell's ascent to a #4 national ranking in entrepreneurship. In 2012, Cohen was awarded Cornell's\u003cbr\u003eRobert N. Stern Memorial Award for Mentoring Excellence. His academic career began in\u003cbr\u003e2005 when he accepted a faculty appointment at The University of Iowa's Tippie College of Business.\u003cbr\u003eWhile at The University of Iowa, Cohen earned accolades for teaching, advising, and mentoring\u003cbr\u003eexcellence. Cohen earned his PhD in management from Case Western Reserve University. He\u003cbr\u003estudies how nascent entrepreneurs develop a passion for entrepreneurship and how, and under what\u003cbr\u003econditions, they form an entrepreneurial identity. He also researches how entrepreneurs develop\u003cbr\u003ekey capabilities, such as how to spot and develop valuable opportunities.\u003cbr\u003eBefore his academic career, Cohen had a successful 15-year entrepreneurial career that\u003cbr\u003eincluded founding, growing, and successfully exiting his startup in 2005.\u003cb\u003e\u003ci\u003ePool, Gregory Arthur:\u003c\/i\u003e\u003c\/b\u003e - Greg Pool, JD, MBA, is a lifelong entrepreneur. He started businesses during college at the University\u003cbr\u003eof South Carolina Honors College and while attending Wake Forest University for law\u003cbr\u003eschool and business school. Greg has founded and cofounded several businesses that he has exited, \u003cbr\u003eas well as leading turn-around and relaunch efforts. Greg was the entrepreneur-in-residence at\u003cbr\u003eWake Forest University before becoming director of Wake Forest's startup accelerator, Startup\u003cbr\u003eLab, which he cofounded with Dan Cohen. Greg is now a member of the entrepreneurship faculty\u003cbr\u003eat Wake Forest, where he specializes in helping entrepreneurs create early value in their companies.\u003cbr\u003eIn 2017, he was awarded the Russell D. and Elfriede Hobbs Faculty Award for Exceptional Support\u003cbr\u003eof Entrepreneurship.\u003cb\u003e\u003ci\u003eNeck, Heidi M.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eHeidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial\u003cbr\u003eStudies. She is the academic director of the Babson Academy, a dedicated unit within\u003cbr\u003eBabson that inspires change in the way universities, specifically their faculty and students, teach\u003cbr\u003eand learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative, \u003cbr\u003ea global institutional membership organization for colleges and universities seeking to\u003cbr\u003eincrease their capability and capacity in entrepreneurship education, and leading Babson's Symposia\u003cbr\u003efor Entrepreneurship Educators (SEE), programs designed to further develop faculty from\u003cbr\u003earound the world in the art and craft of teaching entrepreneurship and building entrepreneurship\u003cbr\u003eprograms. Neck has directly trained more than 3,000 faculty around the world in the art and craft\u003cbr\u003eof teaching entrepreneurship.\u003cbr\u003e\u003cbr\u003eShe has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is a\u003cbr\u003epast president of the United States Association of Small Business and Entrepreneurship (USASBE), \u003cbr\u003ean academic organization dedicated to the advancement of entrepreneurship education. Her\u003cbr\u003eresearch interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurship\u003cbr\u003einside organizations. An award-winning educator and author, her textbook Entrepreneurship: \u003cbr\u003eThe Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the\u003cbr\u003e2018 Most Promising New Textbook award by the Textbook \u0026amp; Academic Authors Association.\u003cbr\u003e \u003cbr\u003eNeck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book written\u003cbr\u003eto help educators teach entrepreneurship in more experiential and engaging ways. Additionally, \u003cbr\u003eshe has published 45+ book chapters, research monographs, and refereed articles.\u003cbr\u003eNeck has been recognized for teaching excellence at Babson for undergraduate, graduate, and\u003cbr\u003eexecutive education. She has also been recognized by international organizations the Academy of\u003cbr\u003eManagement and USASBE for excellence in pedagogy and course design. For pushing the frontiers\u003cbr\u003eof entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneur\u003cbr\u003eand Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Default Title","offer_id":50369163788562,"sku":"9781544393247","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1532d711-9301-489f-ae3a-ac4ceb8d04ad.jpg?v=1728522362","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-ideate-method-identifying-high-potential-entrepreneurial-ideas-9781544393247","provider":"Surprise Castle","version":"1.0","type":"link"}