{"product_id":"the-hype-handbook-12-indispensable-success-secrets-from-the-worlds-greatest-propagandists-self-promoters-cult-leaders-mischief-makers-and-bounda-9781260470130","title":"The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Bounda","description":"\u003cp\u003e\u003cb\u003eMaster the art and science of using shameless propaganda for personal and social good. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInfluencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.\u003c\/p\u003e\u003cp\u003eImagine if you could generate and leverage hype for positive purposes--like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. \u003c\/p\u003e\u003cp\u003eIn The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAttract attention from people that matter\u003c\/li\u003e\n\u003cli\u003eCreate a community of acolytes to further your cause\u003c\/li\u003e\n\u003cli\u003eCreate an atmosphere of curiosity and intrigue\u003c\/li\u003e\n\u003cli\u003eSell your message with the skill of a master\u003c\/li\u003e\n\u003cli\u003eCreate a step-by-step \"manifesto\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCiting the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques--and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.\u003c\/p\u003e\u003cp\u003eWhatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eMichael Schein\u003c\/strong\u003e is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book.\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50440064827666,"sku":"9781260470130","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aa83be53-3d42-4c12-919b-35d264fef4cb.jpg?v=1729657337","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-hype-handbook-12-indispensable-success-secrets-from-the-worlds-greatest-propagandists-self-promoters-cult-leaders-mischief-makers-and-bounda-9781260470130","provider":"Surprise Castle","version":"1.0","type":"link"}