{"product_id":"the-hybrid-sales-channel-how-to-ignite-growth-by-bridging-the-gap-between-direct-and-indirect-sales-9780071845328","title":"The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales","description":"\u003cp\u003e\u003cb\u003eCustomers are changing the way they buy. Why aren't you changing the way you sell?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying--and your company to keep growing--you need to rethink and retool the way you're selling. \u003ci\u003eYou need to go \"hybrid.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Hybrid Sales Channel \u003c\/i\u003eshows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have--so you'll be able to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSELL MORE. \u003c\/b\u003eGrow your sales organically and exponentially faster. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSELL MORE EFFICIENTLY. \u003c\/b\u003eAlign the right resources from all sales channels to the right selling opportunities. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSELL IN THE WAYS THAT CUSTOMERS WANT TO BUY. \u003c\/b\u003eFocus on how your customer buys, not on how you want to sell. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDeveloped by the sales performance leaders at MHI Global, this test-driven, customer-based approach to selling will revolutionize your sales channels, reenergize your sales teams, and reignite your sales growth--efficiently, holistically, and rapidly. This is the future of direct and indirect sales, a newly organized, easily implemented sales model inspired by a changing market and empowered customer base. With \u003ci\u003eThe Hybrid Sales Channel\u003c\/i\u003e, you'll have the best of all worlds--and get the best of all results.\u003c\/p\u003e\u003cp\u003eIf you're like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers' needs--and you don't need to spend time or money developing a \"hybrid\" version of what you already have. But the truth is: you do. The truth is: a higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market--and you need to do it now--using\u003ci\u003e The Hybrid Sales Channel\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eThis fully intergrated, fully operational approach to selling is built on the same concept as a hybrid car with dual engines. This step-by-step guide shows you how to put it all together--quickly and easily. Learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMerge two methodologies to ignite new growth \u003c\/li\u003e\n\u003cli\u003eDrive more sales, better sales, and faster sales \u003c\/li\u003e\n\u003cli\u003eSpeak to your core customer using \u003ci\u003eThe MHI Global Sales System \u003c\/i\u003e(TM) \u003c\/li\u003e\n\u003cli\u003eRemove competition and confusion between routes to market \u003c\/li\u003e\n\u003cli\u003ePrepare for territory level execution and larger market coverage \u003c\/li\u003e\n\u003cli\u003eImprove company alignment--and make extraordinary things happen \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHowever you decide to sell your products or services, the customer will ultimately decide how they want to buy them. \u003ci\u003eThe Hybrid Sales Channel \u003c\/i\u003egives you the tools you need to adapt to changing customer habits in the fastest, most efficient way possible. You'll find sales-targeted tips for choosing the right coverage for the right opportunity, money-saving strategies to avoid duplicate work, and cross-checking techniques to keep direct and indirect sales running smoothly. You'll also discover fascinating real-world examples of hybrid sales in action, and learn the best practices of the biggest sellers across the globe.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRich Blakeman\u003c\/b\u003e has been in a sales leadership role at Miller Heiman since 2006, following 30+ years in sales and marketing leadership in global vendor and partner firms. He is now Managing Director, taking global responsibility for the MHI Global Channel Sales Center of Excellence.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMHI Global \u003c\/strong\u003eis the leading worldwide company devoted to improving sales performance and customer management excellence through the combined expertise and experience of 5 powerhouse brands: Channel Enablers, Miller Heiman, Achieve Global, Huthwaite, and Impact Learning Systems.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50526844420370,"sku":"9780071845328","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_860e4f31-ce53-4da8-ae25-1a45e1275f39.jpg?v=1731284255","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-hybrid-sales-channel-how-to-ignite-growth-by-bridging-the-gap-between-direct-and-indirect-sales-9780071845328","provider":"Surprise Castle","version":"1.0","type":"link"}