{"product_id":"the-hidden-half-the-unseen-forces-that-influence-everything-9781786496393","title":"The Hidden Half: The Unseen Forces That Influence Everything","description":"Why does one smoker die of lung cancer but another live to 100? The answer is \"The Hidden Half\"--those random, unknowable variables that mess up our attempts to comprehend the world. We humans are very clever creatures--but we're idiots about how clever we really are. This entertaining and ingenious book reveals how in our quest to make the world more understandable, we lose sight of how unexplainable it often is. The result--from GDP figures to medicine--is that experts know a lot less than they think. Filled with compelling stories from economics, genetics, business, and science, \u003ci\u003eThe Hidden Half\u003c\/i\u003e is a warning that an explanation which works in one arena may not work in another. Entertaining and provocative, it will change how you view the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Blastland\u003c\/b\u003e is a writer and broadcaster. He is the author of \u003ci\u003eThe Numbers Game: The Commonsense Guide to Understanding Numbers in the News, in Politics, and in Life\u003c\/i\u003e, and the coauthor of \u003ci\u003eThe Norm Chronicles\u003c\/i\u003e.\u003cbr\u003e","brand":"Atlantic Books (UK)","offers":[{"title":"Default Title","offer_id":50545900552466,"sku":"9781786496393","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3aab9850-d0e3-43e0-8f3c-7c81394fbe79.jpg?v=1731550360","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-hidden-half-the-unseen-forces-that-influence-everything-9781786496393","provider":"Surprise Castle","version":"1.0","type":"link"}