{"product_id":"the-gutenberg-galaxy-9781442612693","title":"The Gutenberg Galaxy","description":"\u003cp\u003e\u003cem\u003eThe Gutenberg Galaxy \u003c\/em\u003ecatapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. \u003c\/p\u003e\u003cp\u003eReaders will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries -- despite having been written when black-and-white television was ubiquitous. \u003c\/p\u003e\u003cp\u003e This new edition of \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture. \u003c\/p\u003e\u003cp\u003eA must-read for those who inhabit today's global village, \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e is an indispensable road map for our evolving communication landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMcLuhan, Marshall:\u003c\/i\u003e\u003c\/b\u003e - \"\u003cb\u003e Marshall McLuhan\u003c\/b\u003e (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto. \"","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":50626070937874,"sku":"9781442612693","price":51.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1ab11c1b-ce18-4a42-9a65-3592e09914e6.jpg?v=1732648026","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-gutenberg-galaxy-9781442612693","provider":"Surprise Castle","version":"1.0","type":"link"}