{"product_id":"the-great-8-pillars-roi-driven-marketing-for-manufacturing-companies-9781544544069","title":"The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies","description":"\u003cp\u003eMany manufacturing business owners see marketing as nothing more than smoke and mirrors.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That \"more, more, more\" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChristopher Peer\u003c\/strong\u003e knows there's another way.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInformative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process. \u003c\/p\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":51181008945426,"sku":"9781544544069","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0eff5fba-3a9a-4c35-ae19-0f6f3f2230ec.jpg?v=1744388458","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-great-8-pillars-roi-driven-marketing-for-manufacturing-companies-9781544544069","provider":"Surprise Castle","version":"1.0","type":"link"}