{"product_id":"the-graphic-design-reference-specification-book-everything-graphic-designers-need-to-know-every-day-9781592538515","title":"The Graphic Design Reference \u0026 Specification Book: Everything Graphic Designers Need to Know Every Day","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Graphic Design Reference \u0026amp; Specification Book\u003c\/i\u003e is a must-have sourcebook for every designer--amateur of professional.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Completely practical with only \u003cb\u003ethe most needed information\u003c\/b\u003e, this valuable book \u003cb\u003eprovides designers with all the little details that can make or break a design\u003c\/b\u003e, such as: \u003cul\u003e\n\u003cli\u003eHow much space to leave in the gutter when designing barrel folds\u003c\/li\u003e\n\u003cli\u003eHow to layout a template for a box, and the ratios of each part\u003c\/li\u003e\n\u003cli\u003eMetric conversion charts\u003c\/li\u003e\n\u003cli\u003eCopyright and trademark standards\u003c\/li\u003e\n\u003cli\u003eProofreaders' symbols\u003c\/li\u003e\n\u003cli\u003eImage file formats\u003c\/li\u003e\n\u003cli\u003eStandard camera formats and sizes\u003c\/li\u003e\n\u003cli\u003eFinding the best scanning resolution\u003c\/li\u003e\n\u003cli\u003eType basics and terminology\u003c\/li\u003e\n\u003cli\u003eGuide to printing processes\u003c\/li\u003e\n\u003cli\u003ePaper usage guide\u003c\/li\u003e\n\u003cli\u003eStandard binding types\u003c\/li\u003e\n\u003cli\u003eProcess color finder\u003c\/li\u003e\n\u003cli\u003eProofing methods\u003c\/li\u003e\n\u003cli\u003eStandard envelope sizes in the USA, Europe, Canada and Asia\u003c\/li\u003e\n\u003cli\u003eAnd much more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTake this\u003cb\u003e compact and accessible\u003c\/b\u003e reference everywhere you go for details on all the things you can never find but need to know when designing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The \u003cb\u003eReference \u0026amp; Specification Book series\u003c\/b\u003e from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePoppy Evans\u003c\/b\u003e is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, OH. She is the former art director of \u003ci\u003eScreen Printing \u003c\/i\u003eand \u003ci\u003eAmerican Music Teacher \u003c\/i\u003emagazines, and former managing editor of \u003ci\u003eHOW\u003c\/i\u003e magazine.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAaris Sherin\u003c\/b\u003e is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIrina Lee\u003c\/b\u003e is a graphic designer, professor, and writer based in New York City. Her professional experience includes film and video production, interactive media, print, packaging, user interface design and editorial design projects for corporate and non-profit clients. She teaches at the School of Visual Arts and the State University of New York at Farmingdale College, School of Art + Graphic Design.\u003c\/p\u003e\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":50610226987282,"sku":"9781592538515","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_824c84f8-21ab-44ae-b8dd-6c8ac5260d0e.jpg?v=1732336721","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-graphic-design-reference-specification-book-everything-graphic-designers-need-to-know-every-day-9781592538515","provider":"Surprise Castle","version":"1.0","type":"link"}