{"product_id":"the-goddess-guide-to-branding-your-blueprint-for-building-an-abundant-authentic-feminine-brand-9781951934415","title":"The Goddess Guide to Branding: Your Blueprint for Building an Abundant \u0026 Authentic Feminine Brand","description":"\u003cb\u003eBranding is not only more fun with a goddess to guide you--it's also more powerful.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Goddess Guide to Branding\u003c\/i\u003e, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. \u003cp\u003e\u003c\/p\u003e Throughout the book, female founders and brand leaders share what they've learned on their own brand-building journeys. It's truly a powerhouse collective of women invested in seeing you succeed: \u003cul\u003e\n\u003cli\u003e Laura Modi (CEO \u0026amp; Co-Founder \u003ci\u003eBobbie\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Sallie Krawcheck (CEO \u0026amp; Founder \u003ci\u003eEllevest\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Georgina Gooley (Co-Founder \u003ci\u003eBillie\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Sophie Bambuck (CMO \u003ci\u003eThe North Face\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Sali Christeson (CEO \u0026amp; Founder \u003ci\u003eArgent\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Susan Griffin-Black (Co-CEO \u0026amp; Co-Founder \u003ci\u003eEO Products\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Alexandra Fine (CEO \u0026amp; Founder\u003ci\u003e Dame\u003c\/i\u003e) \u003c\/li\u003e\n\u003cli\u003e Sashee Chandran (CEO \u0026amp; Founder \u003ci\u003eTea Drops\u003c\/i\u003e) \u003c\/li\u003e\n\u003c\/ul\u003e and more... \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe branding method shared in the book is intuitive and inspired. \u003c\/b\u003eYou don't need an MBA or a background in marketing to \"get\" it. You'll be showered with ideas at every step. \u003cb\u003eAnd you'll walk away with a complete blueprint for your brand, so your business can flourish and endure.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e If you're starting your brand from scratch, this book is for you. If you're looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJane McCarthy \u003c\/b\u003eis a brand strategist with over a decade of experience in advertising. She has collaborated with both global and local brands in a variety of categories, from energy to confections. Her emphasis is on leveraging archetypes to unlock a brand's true essence and power. She graduated from the University of St. Andrews in Scotland with an MA in International Relations \u0026amp; Business. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eKate McAndrew\u003c\/b\u003e is a venture capitalist with a passion for investing in women-led startups. She is the Co-Founder and General Partner at Baukunst, a $100M VC fund investing in startups at the frontiers of technology and design. Since 2012, Kate has invested in over 70 companies at the concept stage, helping founding teams build their brands, and their businesses, from scratch. She graduated from McGill University in Montreal with a degree in Cultural Studies\/Critical Theory and Analysis. \u003cp\u003e\u003c\/p\u003e Jane McCarthy and Kate McAndrew are sisters who share a deep commitment to elevating women and the archetypal feminine in business. In 2024, they launched the Goddess Office to further this mission.\u003cbr\u003e","brand":"Peakpoint Press","offers":[{"title":"Default Title","offer_id":50900536787218,"sku":"9781951934415","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e2d5380f-8563-44ef-b673-f5ed1cc527b4.jpg?v=1738386137","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-goddess-guide-to-branding-your-blueprint-for-building-an-abundant-authentic-feminine-brand-9781951934415","provider":"Surprise Castle","version":"1.0","type":"link"}