{"product_id":"the-genius-of-desperation-the-schematic-innovations-that-made-the-modern-nfl-9781629375793","title":"The Genius of Desperation: The Schematic Innovations That Made the Modern NFL","description":"If necessity has been the mother of invention throughout the history of professional football, it could also be said that desperation is the father. Rare are the football innovations that have occurred without an owner, general manager, coach, or player up against the wall and reaching for a way to succeed anyway. In this meticulously researched, lively book, \u003ci\u003eBleacher Report\u003c\/i\u003e lead NFL scout Doug Farrar traces the schematic history of the pro game through these \"if this\/then that\" moments--paradigm shifts in the game from 1920 through the present. More than just a book about schemes and strategies, \u003ci\u003eThe Genius of Desperation: The Schematic Innovations that Made the Modern NFL \u003c\/i\u003ealso tells the stories of the game's most prominent innovators, the adversities they endured, and the ways in which they learned to exceed their own expectations on the path to true greatness. Everyone from George Halas to Greasy Neale, Paul Brown to Sid Gillman, Bill Walsh to Chip Kelly is featured, as well as many more.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDoug Farrar \u003c\/b\u003eis a Seattle-based journalist who has written about football for \u003ci\u003eBleacher Report, Sports Illustrated, Yahoo! Sports, ESPN, Football Outsiders, The Washington Post\u003c\/i\u003e, and other outlets during the last 15 years. This is his first book. \u003cp\u003e\u003c\/p\u003e After playing seven years in the NFL and spending more than a decade in NFL front offices, \u003cb\u003e Louis Riddick\u003c\/b\u003e works as an NFL analyst for \u003ci\u003eESPN\u003c\/i\u003e. He resides in Bristol, Connecticut.\u003cbr\u003e","brand":"Triumph Books (IL)","offers":[{"title":"Default Title","offer_id":50921883304210,"sku":"9781629375793","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6ef746fe-4bd3-4040-aebb-e5e0b1c81168.jpg?v=1738924253","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-genius-of-desperation-the-schematic-innovations-that-made-the-modern-nfl-9781629375793","provider":"Surprise Castle","version":"1.0","type":"link"}