{"product_id":"the-game-development-strategy-guide-crafting-modern-video-games-that-thrive-9781959029717","title":"The Game Development Strategy Guide: Crafting Modern Video Games That Thrive","description":"\u003cp\u003eSome of today's most popular video games have been on the market for decades, while others barely make it days before disappearing forever. What differentiates the games that survive? This expansive look at modern video game development gives you an end-to-end, cross-disciplinary understanding of the people, processes, and core design principles you'll need to create video games that thrive. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eWho Should Read This Book \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for \u003ci\u003eanyone\u003c\/i\u003e and \u003ci\u003eeveryone\u003c\/i\u003e interested in working on and creating games, including: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eAspiring game developers of any discipline.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eVeteran game developers looking to reframe their understanding of game development to account for modern trends and standards.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreative leaders who need to build and support environments where great video games are created.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGame designers trying to improve their understanding of the business considerations that have felled so many recent games.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eUser experience designers looking to understand, define, and expand their impact in the broader video game market.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eProducers struggling with the choice of business model or monetization choices for their games.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePartners to video game developers like legal counsel, business development, venture capitalists, marketing, licensing, and human relations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eYou'll learn...\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eA standard for basic game design principles.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eFoundational science and the art of universal player motivation, critical to informing decisions about the game.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe modern gaming business, including live-service games.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe roles that people and companies play in the game development process.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eA common language for game development techniques.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow to achieve creative ideation and learn prioritization techniques.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eMore advanced design topics to help games thrive over time.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow to design games that encourage positive social experiences.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eModern video gaming monetization techniques.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTo recognize common ethical and legal issues.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eAbout key video games hardware, software, engines, and platforms.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWhat works and what doesn't in gaming--showing common patterns in the industry and design struggles.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eInsights that will apply to teams and games of any size--from indie games to mega games\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePlatz, Cheryl:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eCheryl Platz is a world-renowned designer, creative director, teacher, and author whose work on emerging technologies has reached over one billion customers across multiple industries, from best-selling video games to the largest cloud platforms in the world. Past employers include Griptonite Games (\u003ci\u003eDisney Friends\u003c\/i\u003e), Electronic Arts\/Maxis (\u003ci\u003eThe Sims\u003c\/i\u003e franchise), Riot Games (\u003ci\u003eLeague of Legends, VALORANT, Arcane\u003c\/i\u003e), Scopely (\u003ci\u003eMARVEL Strike Force\u003c\/i\u003e), Microsoft (\u003ci\u003eAzure, Cortana\u003c\/i\u003e), Amazon (\u003ci\u003eAlexa, Echo Look, Echo Show\u003c\/i\u003e), Disney Parks (\u003ci\u003ePhotoPass\u003c\/i\u003e), the Gates Foundation, and MAYA Design.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn 2024, Cheryl joined The Pokémon Company International as Creative Director, Game Studio, with an initial focus on \u003ci\u003ePokémon TCG Live\u003c\/i\u003e. Cheryl's first book, \u003ci\u003eDesign Beyond Devices: Creating Multimodal, Cross-Device Experiences\u003c\/i\u003e was published by Rosenfeld Media in 2020.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAs a video game director, designer, writer, producer, or voice talent, Cheryl has contributed to or supported shipped titles including \u003ci\u003eThe Sims: Makin' Magic\u003c\/i\u003e (PC), \u003ci\u003eThe Sims 2\u003c\/i\u003e (PC, DS), \u003ci\u003eThe Sims Bustin' Out\u003c\/i\u003e (GBA\/Console), \u003ci\u003eThe Urbz: Sims in the City\u003c\/i\u003e (GBA\/DS), \u003ci\u003eDisney Friends \u003c\/i\u003e(DS), \u003ci\u003eThe Chronicles of Narnia: The Lion, the Witch, and the Wardrobe \u003c\/i\u003e(GBA), \u003ci\u003ePirates of the Caribbean: Dead Man's Chest\u003c\/i\u003e (GBA\/DS), \u003ci\u003ePirates of the Caribbean: At World's End \u003c\/i\u003e(DS), \u003ci\u003eBATTLETECH\u003c\/i\u003e (2018, PC), \u003ci\u003eLeague of Legends\u003c\/i\u003e (PC), \u003ci\u003eTeamfight Tactics\u003c\/i\u003e (PC\/Mobile), \u003ci\u003eVALORANT\u003c\/i\u003e (PC), \u003ci\u003eMARVEL Strike Force\u003c\/i\u003e (Mobile), and most recently \u003ci\u003ePokémon TCG Live\u003c\/i\u003e (PC\/Mobile). Her popular Game Dev Diaries TikTok series was viewed hundreds of thousands of times with over 30,000 followers at @theCherylPlatz.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAs principal and owner of design education company Ideaplatz, LLC, Cheryl has presented her sought-after talks and workshops to global audiences in over 15 countries and five continents.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCheryl holds a B.S. in Computer Science and Human-Computer Interaction from Carnegie Mellon University and is an adjunct faculty member of Carnegie Mellon's Master of Entertainment Industry Management program at Heinz College where she teaches the craft of video games. You can find her on Bluesky and Instagram at @funnygodmother, follow her on Medium or LinkedIn, or learn more about all of her work at http: \/\/cherylplatz.com.\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":51623715045650,"sku":"9781959029717","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a796f2ea-2946-4726-9809-e8b24a9066e9.jpg?v=1758646111","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-game-development-strategy-guide-crafting-modern-video-games-that-thrive-9781959029717","provider":"Surprise Castle","version":"1.0","type":"link"}