{"product_id":"the-future-normal-how-we-will-live-work-and-thrive-in-the-next-decade-9781646871889","title":"The Future Normal: How We Will Live, Work and Thrive in the Next Decade","description":"\u003cb\u003eEric Hoffer Awards - Grand Prize Shortlist, Business\u003cbr\u003eForeword Indies Book of the Year - Finalist, Popular Culture\u003cbr\u003eAxiom Business Book Awards - Silver Medal Winner, Emerging Trends \/ AI\u003c\/b\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity's next decade.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMaking outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity's future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAwards \u0026amp; Honors: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIPPY Awards 2023\u003c\/b\u003e - Gold Medal Winner, Current Events (Social Issues\/Humanitarian)\u003cbr\u003e\u003cb\u003eRoyal Dragonfly Book Awards 2023\u003c\/b\u003e - 1st Place Winner, Science \u0026amp; Technology\u003cbr\u003e\u003cb\u003ePenCraft Awards 2023 \u003c\/b\u003e- Second Place Winner, Nonfiction - General\u003cbr\u003e\u003cb\u003eAxiom Business Book Awards 2024 \u003c\/b\u003e- Silver Medal Winner, Emerging Trends \/ AI\u003cbr\u003e\u003cb\u003eIndependent Press Awards 2024\u003c\/b\u003e - Winner, Current Events\u003cbr\u003e\u003cb\u003eNYC Big Book Award 2023\u003c\/b\u003e - Winner, Current Events\u003cbr\u003e\u003cb\u003eBest Indie Book Award (BIBA) 2023\u003c\/b\u003e - Winner, Politics \/ Economics \/ Sociology\u003cbr\u003e\u003cb\u003eEric Hoffer Awards 2023\u003c\/b\u003e - Grand Prize Shortlist, Business\u003cbr\u003e\u003cb\u003eForeword Indies Book of the Year 2023 \u003c\/b\u003e- Finalist, Popular Culture\u003cbr\u003e\u003cb\u003eNext Generation Indie Book Awards 2023\u003c\/b\u003e - Finalist, Current Events\u003cbr\u003e\u003cb\u003eNational Indie Excellence Awards (NIEA) 2024 \u003c\/b\u003e- Finalist, Technology\u003cbr\u003e\u003cb\u003eNational Indie Excellence Awards (NIEA) 2023\u003c\/b\u003e - Finalist, Current Events\u003cbr\u003e\u003cb\u003eInternational Book Awards 2023\u003c\/b\u003e - Finalist, Best New Nonfiction\u003cbr\u003e\u003cb\u003eReaders' Favorite Book Awards 2023\u003c\/b\u003e - Finalist, Nonfiction - Social Issues\u003cbr\u003e\u003cb\u003eAmerican BookFest Awards 2023 \u003c\/b\u003e- Finalist, Business\u003cbr\u003e\u003cb\u003eAmerican Legacy Book Awards 2024\u003c\/b\u003e - Finalist, Best New Nonfiction\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBhargava, Rohit:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eRohit Bhargava\u003c\/b\u003e is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.\u003cb\u003e\u003ci\u003eCoutinho-Mason, Henry:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eHenry Coutinho-Mason\u003c\/b\u003e is one of the world's leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of \u003ci\u003eTrend-Driven Innovation \u003c\/i\u003eand has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world's biggest brands including J\u0026amp;J, Calvin Klein, Mastercard, the Tata Group, and many more.","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":51325376266514,"sku":"9781646871889","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2dbd99a6-f9df-41e6-ae6f-8b5df6f14e85.jpg?v=1769532610","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-future-normal-how-we-will-live-work-and-thrive-in-the-next-decade-9781646871889","provider":"Surprise Castle","version":"1.0","type":"link"}