{"product_id":"the-four-competitive-business-drivers-theory-model-strategy-tactics-9781637429167","title":"The Four Competitive Business Drivers: Theory + Model + Strategy + Tactics","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSá, Jorge:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eJorge Sá, PhD, \u003c\/b\u003e Columbia University, Jean Monnet Chair, is an expert on P. Drucker and P. Kotler, founders of modern management and marketing, who recommended his books published in twelve languages. His hobbies are soccer (he holds a professional degree as coach), and travel (speaking fluently English, French, German, Portuguese and Spanish).\u003cb\u003e\u003ci\u003ePereira, Magda:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eMagda Pereira\u003c\/b\u003e has an undergraduate degree in Management by ISEG School of Economics \u0026amp; Management and she is the general manager at Vasconcellos e Sá Associates. Magda has co-authored books with Professor Jorge Sá and has also managed many consultancy projects for Vasconcellos e Sá Associates.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51985567482130,"sku":"9781637429167","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_34c112fd-8a62-4178-a850-27a6700584bf.jpg?v=1769539898","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-four-competitive-business-drivers-theory-model-strategy-tactics-9781637429167","provider":"Surprise Castle","version":"1.0","type":"link"}