{"product_id":"the-fashion-designer-survival-guide-start-and-run-your-own-fashion-business-9781506265605","title":"The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business","description":"\u003cb\u003e\u003ci\u003e\"Mary Gehlhar's third edition of her seminal \u003c\/i\u003eFashion Designer Survival Guide\u003ci\u003e is the definitive how-to for navigating the fashion industry, post-pandemic. Mary's trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.\" Tim Gunn \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \"The Fashion Designer Survival Guide\u003ci\u003e is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions...\" Christian Siriano \u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e In this updated and expanded edition of\u003ci\u003e The Fashion Designer Survival Guide\u003c\/i\u003e, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You'll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. \u003cp\u003e\u003c\/p\u003e In this must-have guide, Gehlhar reveals essential information on: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCreating a viable business plan\u003c\/li\u003e\n\u003cli\u003eSocial media strategies to grow your customer base \u003c\/li\u003e\n\u003cli\u003eMaximizing online sales to get your designs directly into customers' closets\u003c\/li\u003e\n\u003cli\u003eIntegrating sustainability in your sourcing and manufacturing\u003c\/li\u003e\n\u003cli\u003eCollaborating with influencers, stylists and brands to expand your audience \u003c\/li\u003e\n\u003cli\u003eLanding the right financing for your type of business\u003c\/li\u003e\n\u003cli\u003eEstablishing wholesale partnerships with the best retail stores\u003c\/li\u003e\n\u003cli\u003eNavigating the pitfalls of production both at home and abroad\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMary Gehlhar\u003c\/b\u003e\u003cbr\u003e New York, NY \u003cp\u003e\u003c\/p\u003e Mary Gehlhar is a writer, curator, and consultant with expertise in fashion entrepreneurship. She served for 12 years as Fashion Director of Gen Art, where she worked closely with hundreds of emerging designers to start, operate, and grow design businesses. She has also served as part-time faculty at the Parsons School of Design in New York and lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Bravo show \u003ci\u003eProject Runway\u003c\/i\u003e. Mary has been interviewed by the \u003ci\u003eNew York Times, British Vogue, Washington Post, Boston Globe, \u003c\/i\u003e and \u003ci\u003eThe Business of Fashion.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Publisher\u003c\/b\u003e\u003cbr\u003e In the 1930s, Manuel H. Barron opened a bookstore in Brooklyn, New York. \u003cp\u003e\u003c\/p\u003e People from the community asked Mr. Barron about books that might be available to help their children study for the New York State Regents exams. After realizing there wasn't anything available, Mr. Barron created his own study guides. \u003cp\u003e\u003c\/p\u003e 80 years later, Barron's has helped millions of people prepare for their next step.\u003cbr\u003e","brand":"Barrons Educational Services","offers":[{"title":"Default Title","offer_id":50519974543634,"sku":"9781506265605","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_00e78645-259e-4fc9-bccb-c2f74ffe8d5e.jpg?v=1731073030","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-fashion-designer-survival-guide-start-and-run-your-own-fashion-business-9781506265605","provider":"Surprise Castle","version":"1.0","type":"link"}