{"product_id":"the-fall-of-advertising-and-the-rise-of-pr-9780060081997","title":"The Fall of Advertising and the Rise of PR","description":"\u003cp\u003eBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. \u003c\/p\u003e\u003cp\u003eToday's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. \u003c\/p\u003e\u003cp\u003eUsing in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, \u003cem\u003eThe Fall of Advertising\u003c\/em\u003e provides valuable ideas for marketers -- all the while demonstrating why \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; \u003c\/li\u003e\n\u003cli\u003ethe big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; \u003c\/li\u003e\n\u003cli\u003eadvertising should only be used to maintain brands once they have been established through publicity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBold and accessible, \u003cem\u003eThe Fall of Advertising\u003c\/em\u003e is bound to turn the world of marketing upside down.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRies, Al:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eAl Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries \u0026amp; Ries, works with many Fortune 500 companies. They are the authors of \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e, which was a \u003cem\u003eWall Street Journal\u003c\/em\u003e and a \u003cem\u003eBusinessWeek\u003c\/em\u003e bestseller, and, most recently, \u003cem\u003eThe Origin of Brands\u003c\/em\u003e. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eRies, Laura:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eAl Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries \u0026amp; Ries, works with many Fortune 500 companies. They are the authors of \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e, which was a \u003cem\u003eWall Street Journal\u003c\/em\u003e and a \u003cem\u003eBusinessWeek\u003c\/em\u003e bestseller, and, most recently, \u003cem\u003eThe Origin of Brands\u003c\/em\u003e. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50317788840210,"sku":"9780060081997","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_29a7f7db-82bc-483e-9ac2-721abfa906b5.jpg?v=1727540345","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-fall-of-advertising-and-the-rise-of-pr-9780060081997","provider":"Surprise Castle","version":"1.0","type":"link"}