{"product_id":"the-experience-economy-9781422161975","title":"The Experience Economy","description":"In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book \u003ci\u003eThe Experience Economy\u003c\/i\u003e is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. \u003cp\u003e\u003c\/p\u003eAnd though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? \u003cp\u003e\u003c\/p\u003eWelcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eB. Joseph Pine II\u003c\/b\u003e and \u003cb\u003eJames H. Gilmore\u003c\/b\u003e are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of \u003ci\u003eAuthenticity\u003c\/i\u003e. Pine, who also wrote \u003ci\u003eMass Customization\u003c\/i\u003e, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.\u003cbr\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50631294615826,"sku":"9781422161975","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_018e7025-d45f-4012-ab52-405b11a1d63b.jpg?v=1732767988","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-experience-economy-9781422161975","provider":"Surprise Castle","version":"1.0","type":"link"}