{"product_id":"the-everything-token-how-nfts-and-web3-will-transform-the-way-we-buy-sell-and-create-9780593545102","title":"The Everything Token: How Nfts and Web3 Will Transform the Way We Buy, Sell, and Create","description":"\u003cb\u003eA Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eNFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. \u003cp\u003e\u003c\/p\u003eKominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. \u003cp\u003e\u003c\/p\u003eThrough original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. \u003ci\u003eThe Everything Token\u003c\/i\u003e is the essential primer on this innovation that has the potential to transform all aspects of business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSteve Kaczynski\u003c\/b\u003e has more than fifteen years of experience as a communications and marketing professional, including stints in leadership at Progressive Insurance and Nestlé. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eScott Duke Kominers\u003c\/b\u003e is the Sarofim-Rock Professor of Business Administration at Harvard Business School and a partner at a16z crypto. He co-leads Harvard's Crypto, Fintech, and Web3 Lab. \u003cp\u003e\u003c\/p\u003eBoth advise entrepreneurs and established companies on NFTs, Web3, and marketplace design, and are avid NFT collectors and creators themselves.\u003cbr\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":50608454598930,"sku":"9780593545102","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_54592dfe-852d-4af2-b1aa-c03993cde8cf.jpg?v=1732321679","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-everything-token-how-nfts-and-web3-will-transform-the-way-we-buy-sell-and-create-9780593545102","provider":"Surprise Castle","version":"1.0","type":"link"}