{"product_id":"the-everything-guide-to-starting-and-running-a-retail-store-9781598697834","title":"The Everything Guide to Starting and Running a Retail Store","description":"\u003cp\u003eWhat are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?\u003c\/p\u003e\u003cp\u003eIf you've ever considered owning a store but don't know where to start, \u003ci\u003eThe Everything Guide to Starting and Running a Retail Store\u003c\/i\u003e is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle.\u003c\/p\u003e\u003cp\u003eThis comprehensive guide shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpot and capitalize on small retailer trends\u003c\/li\u003e\n\u003cli\u003eConduct your own market analysis\u003c\/li\u003e\n\u003cli\u003eResearch and select the most appropriate retailing software\u003c\/li\u003e\n\u003cli\u003eRun your business day to day\u003c\/li\u003e\n\u003cli\u003eAttract customers with effective advertising\u003c\/li\u003e\n\u003cli\u003eMake the leap to online selling\u003c\/li\u003e\n\u003c\/ul\u003e This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDan Ramsey has owned and operated seven businesses since 1966 and has written more than two dozen small business and homeowner books, including a series of business start-up books for Dearborn\/Upstart. \u003cbr\u003eJudy Ramsey teaches writing at the college level and is a website editor.\u003cbr\u003e","brand":"Adams Media Corporation","offers":[{"title":"Default Title","offer_id":50359069573394,"sku":"9781598697834","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f68c49b5-561b-4acf-868d-5cd705ec4f4f.jpg?v=1728350406","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-everything-guide-to-starting-and-running-a-retail-store-9781598697834","provider":"Surprise Castle","version":"1.0","type":"link"}