{"product_id":"the-essential-entrepreneur-what-it-takes-to-start-scale-and-sell-a-successful-business-9781119984559","title":"The Essential Entrepreneur: What It Takes to Start, Scale, and Sell a Successful Business","description":"\u003cp\u003e\u003cb\u003eA toolkit for entrepreneurial success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Essential Entrepreneur\u003c\/i\u003e, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead. \u003c\/p\u003e\u003cp\u003eRichard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). \u003c\/p\u003e\u003cp\u003eYou'll discover how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMake a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings\u003c\/li\u003e \u003cli\u003eSort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value\u003c\/li\u003e \u003cli\u003ePosition your brand so that what you do is clear and instantly recognisable\u003c\/li\u003e \u003cli\u003eCreate a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more\u003c\/li\u003e \u003cli\u003eUnderstand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMost small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, \u003ci\u003eThe Essential Entrepreneur\u003c\/i\u003e outlines everything you need to know to hit the ground running.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRICHARD TURNER\u003c\/b\u003e is a renowned Australian entrepreneur, innovator, and leader of four successful companies across four different industry sectors, including his most recent venture, ZEN Energy. Richard is a former Australian Entrepreneur of the Year, a specialist in re-invention and industry disruption and a mentor to hundreds of early stage and scaling businesses.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50916020355346,"sku":"9781119984559","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c97d9dea-b6fe-4b58-ab12-176f77c90b4f.jpg?v=1738834518","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-essential-entrepreneur-what-it-takes-to-start-scale-and-sell-a-successful-business-9781119984559","provider":"Surprise Castle","version":"1.0","type":"link"}