{"product_id":"the-end-of-marketing-as-we-know-it-9780887309830","title":"The End of Marketing as We Know It","description":"\u003cp\u003e Marketing today doesn't work. Or so says the \"Aya Cola,\" Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.\u003c\/p\u003e\u003cp\u003eZyman explores such topics as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy feel-good marketing is pointless unless it results in sales\u003c\/li\u003e\n\u003cli\u003eWhy marketing is a science not an art\u003c\/li\u003e\n\u003cli\u003eHow a well-honed strategy is more important to success than what ads say\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eZyman, Sergio:\u003c\/i\u003e\u003c\/b\u003e - Sergio Zyman was formerly the chief marketing officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campbells. A highly sought-after speaker, he frequently travels the world to speak to large audiences and has been featured in such publications as the \u003cem\u003eWall Street Journal, \u003c\/em\u003e the \u003cem\u003eNew York Times, \u003c\/em\u003e and \u003cem\u003eFortune.\u003c\/em\u003e He lives in Atlanta, Georgia.","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50872981291282,"sku":"9780887309830","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_eb390333-91c4-4861-a68e-e72862bf6e29.jpg?v=1737916310","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-end-of-marketing-as-we-know-it-9780887309830","provider":"Surprise Castle","version":"1.0","type":"link"}