{"product_id":"the-end-of-fashion-how-marketing-changed-the-clothing-business-forever-9780060958206","title":"The End of Fashion: How Marketing Changed the Clothing Business Forever","description":"\u003cp\u003e\u003cstrong\u003eA solid, hard-hitting, and uncompromising journalistic look at the fashion industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe time when \"fashion\" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In \u003cem\u003eThe End of Fashion, Wall Street Journal\u003c\/em\u003e, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAgins, Teri:\u003c\/i\u003e\u003c\/b\u003e - Teri Agins has covered the fashion business at \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e for ten years and lives in New York City. This is her first book.","brand":"William Morrow \u0026 Company","offers":[{"title":"Default Title","offer_id":50619624128786,"sku":"9780060958206","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bdc6215f-b79b-4ae2-be96-81afd812db62.jpg?v=1732552603","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-end-of-fashion-how-marketing-changed-the-clothing-business-forever-9780060958206","provider":"Surprise Castle","version":"1.0","type":"link"}