{"product_id":"the-elements-of-visual-grammar-a-designers-guide-for-writers-scholars-and-professionals-9780691231228","title":"The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals","description":"\u003cp\u003e\u003cb\u003eA color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. \u003ci\u003eThe Elements of Visual Grammar\u003c\/i\u003e explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work--and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eFeatures more than 200 color illustrations--drawn from a wide range of styles, media, and eras--that demonstrate the principles of visual grammar and how images can support and enhance written content\u003c\/li\u003e\n\u003cli\u003eDefines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text\u003c\/li\u003e\n\u003cli\u003eIntroduces the practical, cultural, conceptual, and scientific factors that influence image use\u003c\/li\u003e\n\u003cli\u003eAnalyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAngela Riechers\u003c\/b\u003e is Education Director at Letterform Archive in San Francisco. She was formerly Program Director of Graphic Design at the University of the Arts in Philadelphia. As an art director, she has created everything from page layouts for \u003ci\u003eHarper's Magazine\u003c\/i\u003e to iPad apps for \u003ci\u003eO, The Oprah Magazine\u003c\/i\u003e. Riechers received a BFA from the Rhode Island School of Design and an MFA from the School of Visual Arts.\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50631484604690,"sku":"9780691231228","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2d263098-21bd-461f-90ef-887e69c3942a.jpg?v=1746298113","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-elements-of-visual-grammar-a-designers-guide-for-writers-scholars-and-professionals-9780691231228","provider":"Surprise Castle","version":"1.0","type":"link"}