{"product_id":"the-elements-of-graphic-design-space-unity-page-architecture-and-type-9781621537595","title":"The Elements of Graphic Design: Space, Unity, Page Architecture, and Type","description":"\u003cb\u003eIn full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.\u003c\/b\u003e\u003cbr\u003eThis Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students--regardless of experience--with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader's benefit. \u003cbr\u003e \u003cp\u003e\u003c\/p\u003eContributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.\u003cbr\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Elements of Graphic Design, Third Edition\u003c\/i\u003e describes how to: \u003cp\u003e\u003c\/p\u003e- Employ white space as a significant component of design \u003cp\u003e\u003c\/p\u003e- Define and reveal dominant images, words, and concepts \u003cp\u003e\u003c\/p\u003e- Use scale, position, and color to guide readers through levels of importance \u003cp\u003e\u003c\/p\u003e- Use type for maximum comprehension and value to the reader\u003cbr\u003e \u003cp\u003e\u003c\/p\u003eEducator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlex W. Whit\u003c\/b\u003ee is an award-winning design consultant, author, and educator. He has taught students and professionals the rightness of analytical thinking about visual communication. Among his books are \u003ci\u003eEditing by Design, 4th Edition\u003c\/i\u003e; \u003ci\u003eListening to Type: Making Language Visible\u003c\/i\u003e; and \u003ci\u003eAdvertising Design and Typography\u003c\/i\u003e. White is the Chairman of the graduate program in Design Management at the University of Bridgeport and has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as President and Chairman of the Type Directors Club in New York City. White holds degrees in advertising design from Syracuse University and graphic design from Kent State University. He lives in Greenwich, Connecticut. Contact him at alexanderwwhite.com.\u003cbr\u003e","brand":"Allworth","offers":[{"title":"Default Title","offer_id":50485815968018,"sku":"9781621537595","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b2e63a93-d0b9-46be-b126-ca0799c3f4ec.jpg?v=1730411564","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-elements-of-graphic-design-space-unity-page-architecture-and-type-9781621537595","provider":"Surprise Castle","version":"1.0","type":"link"}