{"product_id":"the-education-of-a-design-writer-9781621538417","title":"The Education of a Design Writer","description":"\u003cb\u003eFrom prolific design writers and educators at the SVA\/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object--from the simplest business card or product packaging to the grandest monument--must be to see and to use. \u003cp\u003e\u003c\/p\u003e This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include: \u003cul\u003e\n\u003cli\u003e Sarah Boxer \u003c\/li\u003e\n\u003cli\u003e Akiko Busch \u003c\/li\u003e\n\u003cli\u003e Liz Danzico \u003c\/li\u003e\n\u003cli\u003e Jarrett Fuller \u003c\/li\u003e\n\u003cli\u003e Colette Gaiter \u003c\/li\u003e\n\u003cli\u003e Karrie Jacobs \u003c\/li\u003e\n\u003cli\u003e Mark Kingsley \u003c\/li\u003e\n\u003cli\u003e Julie Lasky \u003c\/li\u003e\n\u003cli\u003e Warren Lehrer \u003c\/li\u003e\n\u003cli\u003e Rob Walker \u003c\/li\u003e\n\u003cli\u003e Michele Y. Washington \u003c\/li\u003e\n\u003cli\u003e and many more! \u003c\/li\u003e\n\u003c\/ul\u003e Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSteven Heller\u003c\/b\u003e is co-founder and co-chair emeritus of the MFA Design program at New York's School of Visual Arts and writes a daily column for www.printmag.com. He is the author, editor, and co-editor of more than 170 books on design and popular culture and in 2011 received a Cooper Hewitt Smithsonian Design Museum National Design Award. He lives in New York City. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eMolly Heintz \u003c\/b\u003eis a writer and editor specializing in architecture and design. Since 2015, she has served as the chair of the MA Design Research, Writing \u0026amp; Criticism program at the School of Visual Arts. She is a co-founder of the editorial consultancy Superscript, which has developed programming, exhibitions, and editorial content for a variety of institutions, including the Venice Architecture Biennale, the Museum of Arts and Design, and MoMA.\u003cbr\u003e","brand":"Allworth","offers":[{"title":"Default Title","offer_id":51384372232466,"sku":"9781621538417","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d0a55ac4-52f5-4fb4-a46e-f813cb73c29e.jpg?v=1750172617","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-education-of-a-design-writer-9781621538417","provider":"Surprise Castle","version":"1.0","type":"link"}