{"product_id":"the-early-years-of-television-and-the-bbc-9781399504119","title":"The Early Years of Television and the BBC","description":"\u003cp\u003eThe British journalist C. P. Scott once said of television, 'Not a nice word. Greek and Latin mixed. Clumsy.' From its earliest days, when people began to discover ways of 'seeing at a distance' through to the multi-platform media environment of today, television has shown itself to be a resilient and adaptable method of communication. \u003cbr\u003eBased on detailed archival research, The Early Years of Television and the BBC explores the relationship between the BBC and television from the mid-1920s through to the outbreak of the Second World War. Jamie Medhurst provides an account of the oft-forgotten 30-line television service (1932-5) and re-evaluates the belief that Sir John Reith, the Corporation's Director-General until 1938, would have nothing to do with television.\u003c\/p\u003e\u003cbr\u003e","brand":"Edinburgh University Press","offers":[{"title":"Default Title","offer_id":50509908345106,"sku":"9781399504119","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1724a15f-c0da-47f2-aed3-aa5996b178d9.jpg?v=1730911236","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-early-years-of-television-and-the-bbc-9781399504119","provider":"Surprise Castle","version":"1.0","type":"link"}