{"product_id":"the-e-myth-revisited-9780887307287","title":"The E Myth Revisited","description":"\u003cp\u003eE-Myth \\ 'e-, 'mith\\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work\u003c\/p\u003e\u003cp\u003eVoted #1 business book by \u003cem\u003eInc.\u003c\/em\u003e 500 CEOs.\u003c\/p\u003e\u003cp\u003eAn instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.\u003c\/p\u003e\u003cp\u003eGerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working \u003cem\u003eon\u003c\/em\u003e your business and working \u003cem\u003ein\u003c\/em\u003e your business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e will help you grow your business in a productive, assured way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eGerber, Michael E.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cstrong\u003eMichael E. Gerber\u003c\/strong\u003e is a true legend of entrepreneurship. The editors of \u003cem\u003eINC\u003c\/em\u003e magazine called him The World's #1 Small Business Guru. He is Co-founder and Chairman of the Michael E. Gerber Companies--a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50591537168658,"sku":"9780887307287","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fa82f736-2043-4b4b-bab0-e5727ee89e5d.jpg?v=1732092925","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-e-myth-revisited-9780887307287","provider":"Surprise Castle","version":"1.0","type":"link"}