{"product_id":"the-dynamics-of-persuasion-communication-and-attitudes-in-the-21st-century-9781032268187","title":"The Dynamics of Persuasion: Communication and Attitudes in the 21st Century","description":"\u003cp\u003eThe eighth edition of \u003ci\u003eThe Dynamics of Persuasion\u003c\/i\u003e again guides readers in understanding the power and limits of persuasion in contemporary society. \u003c\/p\u003e \u003cp\u003eThis edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion's role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. \u003c\/p\u003e \u003cp\u003eThe eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. \u003c\/p\u003e \u003cp\u003eOnline resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com\/9781032268187.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eRichard M. Perloff\u003c\/strong\u003e, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His \u003ci\u003eDynamics of Persuasion\u003c\/i\u003e, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in \u003ci\u003eCommunication Theory\u003c\/i\u003e, \u003ci\u003eCommunication Research\u003c\/i\u003e, and \u003ci\u003eMass Communication and Society\u003c\/i\u003e. A dedicated teacher, he has received teaching awards at Cleveland State University.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50525987602706,"sku":"9781032268187","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f225fcb7-94f0-44e4-b36f-7fad04ddd0f7.jpg?v=1731253115","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-dynamics-of-persuasion-communication-and-attitudes-in-the-21st-century-9781032268187","provider":"Surprise Castle","version":"1.0","type":"link"}