{"product_id":"the-dynamics-of-business-behavior-an-evidence-based-approach-to-managing-organizational-change-9781394196562","title":"The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change","description":"\u003cp\u003e\u003cb\u003eDiscover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, \u003c\/i\u003e cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson \u0026amp; Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice. \u003c\/p\u003e\u003cp\u003eReaders will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data\u003c\/li\u003e \u003cli\u003eThe most common myths that leaders accidentally buy into as they guide their organizations\u003c\/li\u003e \u003cli\u003eCase studies of contemporary companies overcoming challenges using brain and behavior science\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change\u003c\/i\u003e will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eBEIREM BEN BARRAH \u003c\/b\u003eis founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology\/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology \u003c\/p\u003e\u003cp\u003e \u003cb\u003ePHILIP JORDANOV \u003c\/b\u003eis a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson \u0026amp; Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50526246142226,"sku":"9781394196562","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bac806a0-7fb8-46f3-a856-71b640d49bfe.jpg?v=1731265889","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-dynamics-of-business-behavior-an-evidence-based-approach-to-managing-organizational-change-9781394196562","provider":"Surprise Castle","version":"1.0","type":"link"}