{"product_id":"the-dominos-story-how-the-innovative-pizza-giant-used-technology-to-deliver-a-customer-experience-revolution-9781400232734","title":"The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution","description":"\u003cp\u003e\u003cstrong\u003eImagine if you were present as?a small pizza joint became one of?the most successful restaurants in the world. \u003cem\u003eThe Domino's Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, ?paved in industry-leading profits.?In February 2018, according to Ad Age, ?Domino's unseated Pizza?Hut to become the largest pizza seller worldwide in terms of sales. \u003c\/p\u003e\u003cp\u003eRather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.?For the first time, the adaptable strategies?behind the rise and dominance of?Domino's?are outlined?in these pages.\u003c\/p\u003e\u003cp\u003eThrough the story of the Domino's, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to create meaningful innovation without changing the core of the product that people already love.\u003c\/li\u003e\n\u003cli\u003eHow to recognize and take advantage of unique opportunities to alleviate your customers' pain points.\u003c\/li\u003e\n\u003cli\u003eHow to grow a company by taking a holistic approach to the business.\u003c\/li\u003e\n\u003cli\u003eThe importance of delivering a quality experience that will keep customers calling for more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDiscover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTurner, Marcia Layton:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eMarcia Layton Turner, MBA is an award-winning business writer, ghostwriter, and senior writer at Kevin Anderson \u0026amp; Associates. In addition to being a contributor at Forbes.com, she has written for Businessweek, Entrepreneur, US News \u0026amp; World Report, Black Enterprise, and dozens of others. She helps CEOs, entrepreneurs, and business owners tell their stories. \u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50382868283666,"sku":"9781400232734","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7618c578-e01e-4951-963a-f609e7fd5bea.jpg?v=1728772949","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-dominos-story-how-the-innovative-pizza-giant-used-technology-to-deliver-a-customer-experience-revolution-9781400232734","provider":"Surprise Castle","version":"1.0","type":"link"}