{"product_id":"the-disruptors-how-15-successful-businesses-defied-the-norm-9781398616486","title":"The Disruptors: How 15 Successful Businesses Defied the Norm","description":"\u003cp\u003e\u003cb\u003eFearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eThe Disruptors\u003c\/i\u003e\u003c\/b\u003e, leading business journalist \u003cb\u003eSally Percy\u003c\/b\u003e investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success. \u003cp\u003e\u003c\/p\u003eSpotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. \u003cb\u003e\u003ci\u003eThe Disruptors \u003c\/i\u003e\u003c\/b\u003edives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSally Percy\u003c\/b\u003e is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of \u003ci\u003eEdge, \u003c\/i\u003ethe official magazine of the Institute of Leadership \u0026amp; Management, and is a contributor to \u003ci\u003eForbes. \u003c\/i\u003eShe frequently makes radio appearances and writes for various publications, including \u003ci\u003eThe Telegraph, The Times, Accounting and Business, CFO World and Economia\u003c\/i\u003e\u003ci\u003e. \u003c\/i\u003eShe is the author of \u003ci\u003e21st Century Business Icons, \u003c\/i\u003ealso published by Kogan Page and is based in London, UK.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50892416090386,"sku":"9781398616486","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9ba67e74-f1d4-4cef-a103-a389c563ca2d.jpg?v=1738190002","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-disruptors-how-15-successful-businesses-defied-the-norm-9781398616486","provider":"Surprise Castle","version":"1.0","type":"link"}