{"product_id":"the-disruption-mindset-why-some-organizations-transform-while-others-fail-9781940858708","title":"The Disruption Mindset: Why Some Organizations Transform While Others Fail","description":"\u003cp\u003e\u003cb\u003eMany companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGrowth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation.\u003c\/p\u003e\u003cp\u003eOver the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ea strategy designed to meet the needs of future customers;\u003c\/li\u003e \u003cli\u003eleadership that creates a movement to drive and sustain transformation; and\u003c\/li\u003e \u003cli\u003ea culture that thrives on disruptive change.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDrawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLi, Charlene:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eCharlene Li\u003c\/b\u003e is the founder and CEO of Altimeter Group and the author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eOpen Leadership: How Social Technology Can Transform How You Lead\u003c\/i\u003e. She is also the coauthor of the critically acclaimed, bestselling \u003ci\u003eGroundswell: Winning in a World Transformed by Social Technologies\u003c\/i\u003e, which was named one of the best business books in 2008. Charlene is frequently quoted by leading media channels such as \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, Reuters, and The Associated Press. She has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, SXSW, and Web 2.0. A graduate of Harvard Business School, with a magna cum laude degree from Harvard College, she currently lives in San Francisco. You can follow her blog at charleneli.com\/blog and at twitter.com\/charleneli.","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":50647687135506,"sku":"9781940858708","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bb82fdf3-8a12-46aa-8bc8-181b9f66d33c.jpg?v=1734804241","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-disruption-mindset-why-some-organizations-transform-while-others-fail-9781940858708","provider":"Surprise Castle","version":"1.0","type":"link"}