{"product_id":"the-digital-marketing-handbook-deliver-powerful-digital-campaigns-9781398603417","title":"The Digital Marketing Handbook: Deliver Powerful Digital Campaigns","description":"\u003cp\u003e\u003cb\u003eBuild, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e\u003c\/b\u003e takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. \u003cp\u003e\u003c\/p\u003e Written by recognized industry expert and bestselling author, Simon Kingsnorth, \u003cb\u003e\u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e\u003c\/b\u003e brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSimon Kingsnorth\u003c\/b\u003e is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of \u003cb\u003e\u003ci\u003eDigital Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e, also published by Kogan Page.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50929761845522,"sku":"9781398603417","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ed9b249f-a8b2-49eb-a5a0-2c24218ddecf.jpg?v=1739051425","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-digital-marketing-handbook-deliver-powerful-digital-campaigns-9781398603417","provider":"Surprise Castle","version":"1.0","type":"link"}