{"product_id":"the-digital-marketing-handbook-create-a-simple-strategy-and-grow-your-business-online-9781529431476","title":"The Digital Marketing Handbook: Create a Simple Strategy and Grow Your Business Online","description":"\u003cb\u003eFrom strategist, speaker and podcaster Alice Benham comes \u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eHere's what to expect from the book: \u003c\/b\u003e \u003cbr\u003e Proven and practical expertise \u003cbr\u003e Clear definitions (no jargon!) \u003cbr\u003e Quick tips \u003cbr\u003e Examples and case studies \u003cbr\u003e Insights from trusted experts \u003cbr\u003e Chapter summaries for easy reminders \u003cbr\u003e Action steps for every topic\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAlice Benham found herself 'accidentally' running a business after leaving school early aged 17. She has spent the last six years helping entrepreneurs pivot and grow their businesses in a sustainable way. She also hosts the podcast Starting the Conversation and confesses to having the eating habits of a toddler.\u003cbr\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":50402472952082,"sku":"9781529431476","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3c4537dc-34bc-46af-8a42-12c13572bfa4.jpg?v=1729155518","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-digital-marketing-handbook-create-a-simple-strategy-and-grow-your-business-online-9781529431476","provider":"Surprise Castle","version":"1.0","type":"link"}