{"product_id":"the-digital-fundraising-blueprint-how-to-raise-more-money-online-for-your-nonprofit-9781728881379","title":"The Digital Fundraising Blueprint: How to Raise More Money Online for Your Nonprofit","description":"Written by a fundraiser for fundraisers.The Digital Fundraising Blueprint provides a \u003cb\u003eone-stop resource for nonprofits \u003c\/b\u003eto use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that \u003cb\u003ehelped raise over $100 million for nonprofits\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eNow, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via \u003cb\u003ewebsite content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more\u003c\/b\u003e! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat about Snapchat, Amazon Alexa, and Facebook Live?\u003c\/b\u003e There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFor a beginner audience\u003c\/b\u003e, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFor a more advanced digital fundraising audience\u003c\/b\u003e, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis is the most comprehensive book on the market about digital fundraising\u003c\/b\u003e, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint: \u003cul\u003e\n\u003cli\u003eThe Digital Fundraising Ecosystem Overview\u003c\/li\u003e\n\u003cli\u003eDigital Fundraising Components\u003c\/li\u003e\n\u003cli\u003eYour WebsiteWebsite Hierarchy of Content\u003c\/li\u003e\n\u003cli\u003eWebsite User Experience (UX)\u003c\/li\u003e\n\u003cli\u003eWebsite Branding and Positioning\u003c\/li\u003e\n\u003cli\u003eWebsite Email Capture Tips\u003c\/li\u003e\n\u003cli\u003eDonation Page Tips\u003c\/li\u003e\n\u003cli\u003eWebsite Content Tips\u003c\/li\u003e\n\u003cli\u003eWebsite Tracking \u0026amp; Analytics\u003c\/li\u003e\n\u003cli\u003eWebsite Search Engine Optimization (SEO)\u003c\/li\u003e\n\u003cli\u003eWebsite Privacy Policy, Terms \u0026amp; Conditions, and GDPR\u003c\/li\u003e\n\u003cli\u003eEmailEmail Acquisition Tips\u003c\/li\u003e\n\u003cli\u003eThe Anatomy of a Fundraising Email\u003c\/li\u003e\n\u003cli\u003eFundraising Email Tips\u003c\/li\u003e\n\u003cli\u003eAffirmation Email Tips\u003c\/li\u003e\n\u003cli\u003eCAN-SPAM Overview \u0026amp; Email Blacklisting\u003c\/li\u003e\n\u003cli\u003eEmail List Hygiene\u003c\/li\u003e\n\u003cli\u003eEmail Testing\u003c\/li\u003e\n\u003cli\u003eEmail Design Tips\u003c\/li\u003e\n\u003cli\u003eSocial Media Overview\u003c\/li\u003e\n\u003cli\u003eFacebook\u003c\/li\u003e\n\u003cli\u003eYouTube\u003c\/li\u003e\n\u003cli\u003eInstagram\u003c\/li\u003e\n\u003cli\u003eTwitter\u003c\/li\u003e\n\u003cli\u003eLinkedIn\u003c\/li\u003e\n\u003cli\u003eSnapchat\u003c\/li\u003e\n\u003cli\u003eDigital Media\u003c\/li\u003e\n\u003cli\u003eOverviewSearch Engine Marketing (SEM)\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eGoogle Ad Grants\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eOnline Display Ads\u003c\/li\u003e\n\u003cli\u003eSocial Media Ads\u003c\/li\u003e\n\u003cli\u003eContent Marketing\u003c\/li\u003e\n\u003cli\u003eDigital Integration with Direct Mail\u003c\/li\u003e\n\u003cli\u003eMobile Fundraising\u003c\/li\u003e\n\u003cli\u003eOther Digital Fundraising Channels\u003c\/li\u003e\n\u003cli\u003eThe Digital Fundraising Funnel\u003c\/li\u003e\n\u003cli\u003eAnnual Digital Fundraising Planning\u003c\/li\u003e\n\u003cli\u003eTypes of Annual Planning Assets\u003c\/li\u003e\n\u003cli\u003eHow to Prioritize Your Digital Fundraising Channels\u003c\/li\u003e\n\u003cli\u003eDigital Campaigns Overview\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50856575697170,"sku":"9781728881379","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c676906c-d81b-4698-9bb3-7eccb9dc7115.jpg?v=1737507964","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-digital-fundraising-blueprint-how-to-raise-more-money-online-for-your-nonprofit-9781728881379","provider":"Surprise Castle","version":"1.0","type":"link"}