{"product_id":"the-devil-is-in-the-details-mike-rypka-and-the-torchys-tacos-story-9781629379975","title":"The Devil Is in the Details: Mike Rypka and the Torchy's Tacos Story","description":"\u003cb\u003eThis is not your everyday restaurant story.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In 2006--before food trucks were cool--Mike Rypka had a used trailer, a red vespa, and a resolute dream of opening a taco joint. Zipping around Austin, Texas, making deliveries and spreading the word, he staked his reputation on a menu of experimental tacos coined by customers as \"Damn good!\" \u003cp\u003e\u003c\/p\u003e Over 100 brick-and-mortar locations later, a lot has changed at Torchy's Tacos, but the dedication to honesty and originality remains--alongside Rypka's memories of the steppingstones and wild chances that brought him here. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Devil Is in the Details\u003c\/i\u003e, bestselling author Don Yaeger takes readers on a madcap journey of redemption, risk and ultimately reward, chronicling the pivotal choices and hard-earned wisdom that went into building a restaurant chain from the ground up. \u003cp\u003e\u003c\/p\u003e This thrilling story touches all corners of the restaurant industry, from Rypka's rock-bottom teenage years working his first job as a fry cook, to country clubs and corporate kitchens, to the recent, unprecedented challenge of expanding his business during the coronavirus pandemic. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePart love story, part biography, part manifesto. What is depicted in these pages is not just the history of a taco restaurant, but an account of the people behind a beloved brand, its quirky culture and its big heart.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDon Yaeger\u003c\/b\u003e is an 11-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, longtime associate editor at \u003ci\u003eSports Illustrated\u003c\/i\u003e, and one of the most in-demand public speakers on the corporate circuit today. He delivers an average of 70 speeches a year to an average annual audience of nearly 100,000. He also hosts the popular \u003ci\u003eCorporate Competitor Podcast\u003c\/i\u003e. He lives in Tallahassee, Florida with his wife and two children.\u003cbr\u003e","brand":"Envision Books","offers":[{"title":"Default Title","offer_id":51176306082066,"sku":"9781629379975","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d754a27a-f90c-4e24-8652-6cc9634bfece.jpg?v=1744298740","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-devil-is-in-the-details-mike-rypka-and-the-torchys-tacos-story-9781629379975","provider":"Surprise Castle","version":"1.0","type":"link"}