{"product_id":"the-design-of-future-things-9780465002283","title":"The Design of Future Things","description":"Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to \u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e, he points out what's going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere-from \"smart\" cars and homes that seek to anticipate a user's every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDon Norman\u003c\/b\u003e is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include \u003ci\u003eEmotional Design, The Design of Future Things\u003c\/i\u003e, and \u003ci\u003eLiving with Complexity\u003c\/i\u003e. He lives in Silicon Valley, California.\u003cbr\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":50692763943186,"sku":"9780465002283","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c38fb5bf-47f5-4afb-a980-986d43199653.jpg?v=1734132518","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-design-of-future-things-9780465002283","provider":"Surprise Castle","version":"1.0","type":"link"}