{"product_id":"the-definitive-guide-to-membership-marketing-9780990583233","title":"The Definitive Guide to Membership Marketing","description":"\u003cp\u003eThis book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It's the down-in-the-trenches lessons that they didn't teach in your college marketing courses. It's the stuff they don't cover at industry conferences.\u003c\/p\u003e\u003cp\u003eIf you're tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you're just getting started or you're a seasoned pro, this will be your go to desktop companion when formulating your club's marketing strategy for many years to come.\u003c\/p\u003e\u003cbr\u003e","brand":"Shake Creative","offers":[{"title":"Default Title","offer_id":50461709992210,"sku":"9780990583233","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ba5dcc1c-1d80-4b17-bc86-7b7c58d1c063.jpg?v=1730076917","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-definitive-guide-to-membership-marketing-9780990583233","provider":"Surprise Castle","version":"1.0","type":"link"}