{"product_id":"the-data-analytics-advantage-strategies-and-insights-to-understand-social-media-content-and-audiences-9780197814239","title":"The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences","description":"\u003cem\u003eThe Data Analytics Advantage\u003c\/em\u003e is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of artificial intelligence. \u003cp\u003e\u003c\/p\u003eWith its balance of technical rigor and accessibility, the textbook requires minimal coding experience while covering a wide range of topics. Using a three-stage framework--discovery, analysis, visualization--Khan emphasizes the importance of question formulation, data collection, and the skillful application of analytical tools; unveils key aspects of social media analytics, from hashtag and temporal analysis to social network analysis, data visualization, and storytelling; introduces readers to various methodologies, including monitoring metrics and KPIs, adopting advanced data visualization techniques, and mastering sentiment and network analysis; and addresses potential challenges in social media analytics, such as data access, privacy, and ethics. Readers will come away with a solid grasp of theoretical concepts as well as hands-on experience through practical exercises, making \u003cem\u003eThe Data Analytics Advantage\u003c\/em\u003e an indispensable resource for students, social media administrators, marketers, and data analysts alike in the rapidly evolving field of social media analytics.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eLaeeq Khan\u003c\/strong\u003e is Associate Professor and founding Director of the SMART Lab at Ohio University. He specializes in social media, data analytics, AI, and digital engagement. With a Ph.D. from Michigan State University, he is a computational social scientist focused on technology-driven insights. Dr. Khan has published widely on social media engagement, health communication, and misinformation. With a decade of industry consulting and teaching experience, he is committed to mentoring future scholars in media, communication, and business.\u003cbr\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":51615405342994,"sku":"9780197814239","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4467b3f8-66de-4fa1-bdac-497cf2248979.jpg?v=1758094640","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-data-analytics-advantage-strategies-and-insights-to-understand-social-media-content-and-audiences-9780197814239","provider":"Surprise Castle","version":"1.0","type":"link"}