{"product_id":"the-customer-success-economy-why-every-aspect-of-your-business-model-needs-a-paradigm-shift-9781119572763","title":"The Customer Success Economy: Why Every Aspect of Your Business Model Needs a Paradigm Shift","description":"\u003cp\u003eIf leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Customer Success Economy\u003c\/i\u003e offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows leaders how their digital implementations will make them more Amazon-like\u003c\/li\u003e \u003cli\u003eHelps you deliver recurring revenue\u003c\/li\u003e \u003cli\u003eShows you how to embrace customer retention\u003c\/li\u003e \u003cli\u003eDemonstrates the importance of \"churning\" less\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGet that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNICK MEHTA\u003c\/b\u003e is CEO of Gainsight, The Customer Success Company, leading a team of nearly 700 people who have created the Customer Success category that's currently taking over the SaaS business model worldwide. Nick has been named one of the Top SaaS CEOs by the Software Report three years in a row, and is the coauthor of \u003ci\u003eCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eALLISON PICKENS\u003c\/b\u003e has served as COO at Gainsight, an investor at Bain Capital, and a strategy consultant at BCG. One of the world's leading experts on the business transformation that accompanies shifting to the cloud, she has coached thousands of executives at public companies and startups alike. Allison has a degree in ethics, politics, and economics from Yale and an MBA from Stanford.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50524288483602,"sku":"9781119572763","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d8a5d708-0bfc-412e-a4d0-92050124229b.jpg?v=1731176098","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-customer-success-economy-why-every-aspect-of-your-business-model-needs-a-paradigm-shift-9781119572763","provider":"Surprise Castle","version":"1.0","type":"link"}