{"product_id":"the-customer-of-the-future-10-guiding-principles-for-winning-tomorrows-business-9780310172598","title":"The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business","description":"\u003cp\u003e\u003cstrong\u003eWith emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers.\u003c\/strong\u003e \u003cstrong\u003eTomorrow's customers need to be targeted today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCustomer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Customer of the Future\u003c\/em\u003e explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the ten defining strategies for a customer experience-focused company.\u003c\/li\u003e\n\u003cli\u003eImplement new techniques to shift the entire company from being product-focused to being customer-focused.\u003c\/li\u003e\n\u003cli\u003eGain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!\u003c\/p\u003e\u003cbr\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50893717438738,"sku":"9780310172598","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8f4d2e2e-de60-43ff-aca7-40b36f1ddd0c.jpg?v=1738234729","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-customer-of-the-future-10-guiding-principles-for-winning-tomorrows-business-9780310172598","provider":"Surprise Castle","version":"1.0","type":"link"}