{"product_id":"the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance-9780071821148","title":"The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance","description":"What do Toyota, Apple, and Zappos have in common?\u003cbr\u003eCUSTOMER-CENTRIC CULTURE\u003cp\u003e\u003cb\u003eAnd now, with this research-based method, you can replicate their success with \u003ci\u003eyour\u003c\/i\u003e business\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBased on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, \u003ci\u003eThe Customer Culture Imperative\u003c\/i\u003e demonstrates that organizations exhibiting a strong \"customer-centric culture\" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Linden R. Brown\u003c\/b\u003e is chairman and co-founder of MarketCulture Strategies Inc.\u003cbr\u003e\u003cb\u003eChristopher Brown\u003c\/b\u003e is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDr. Linden R. Brown\u003c\/b\u003e is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChris L. Brown\u003c\/b\u003e is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley-based management consultant.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50844037218578,"sku":"9780071821148","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_13edb05e-2ef7-4395-aa29-a8cd918cbc33.jpg?v=1737307981","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance-9780071821148","provider":"Surprise Castle","version":"1.0","type":"link"}