{"product_id":"the-crux-how-leaders-become-strategists-9781541701243","title":"The Crux: How Leaders Become Strategists","description":"\u003cp\u003e\u003cb\u003eFinancial Times, Best Business Books \u003cbr\u003e Forbes, Best Business Books \u003cbr\u003e The Next Big Idea Club, Best Leadership Books \u003cbr\u003e The Globe \u0026amp; Mail, Best Management Books \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe perfect, paradigm-busting theory for \u003ci\u003edoing \u003c\/i\u003estrategy, and an \"essential...guide to become a \u003c\/b\u003e\u003cb\u003esuccessful leader and strategist with impact.\" (Essa Al-Saleh, CEO, Volta Trucks)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt's breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the \u003ci\u003ecrux\u003c\/i\u003e of their pivotal challenge--the aspect that is both surmountable and promises the greatest progress--and taking decisive, coherent action to overcome it. \u003cp\u003e\u003c\/p\u003e Rumelt defines the essence of the strategist's skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk's core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX's rockets enabled them to be used again--radically reducing the cost of putting a pound in orbit. Musk's strategy was not based on how value is created or how to position SpaceX in its industry. It was a \u003ci\u003edesign for\u003c\/i\u003e\u003ci\u003eaction\u003c\/i\u003e, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRichard P. Rumelt\u003c\/b\u003e is one of the world's most influential thinkers on strategy and management. \u003ci\u003eMcKinsey Quarterly\u003c\/i\u003e described him as \"strategy's strategist\" and \"a giant in the field of strategy\". He is the author of \u003ci\u003eGood Strategy\/Bad Strategy: The Difference and Why It Matters\u003c\/i\u003e,\" reviewed by the \u003ci\u003eFinancial Times\u003c\/i\u003e as \"the most interesting business book of 2011\" and by \u003ci\u003eStrategy + Business as \u003c\/i\u003e\"the year's best and most original addition to the strategy bookshelf.\" Dr. Rumelt received his doctoral degree from Harvard Business School and is Professor Emeritus at the UCLA Anderson School of Management where he held the Kunin Chair.\u003cbr\u003e","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":50620875538706,"sku":"9781541701243","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_751f085f-03ca-446b-b9f0-571f2e2893da.jpg?v=1732574552","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-crux-how-leaders-become-strategists-9781541701243","provider":"Surprise Castle","version":"1.0","type":"link"}