{"product_id":"the-cost-of-winning-an-insiders-perspective-on-exploitation-and-greed-in-college-sports-9798881801465","title":"The Cost of Winning: An Insider's Perspective on Exploitation and Greed in College Sports","description":"\u003cp\u003e\u003cb\u003eAn unapologetic insider's account of the corruption and greed within college athletics.\u003c\/b\u003e\u003cbr\u003eCollege sports may have begun as a benign attraction, but it has since morphed into quasi-professional athletic leagues that exploit higher education, taxpayers, and students. A foremost expert in ethics in intercollegiate athletics, Dr. Gerald Gurney spent his career fighting the greed, collusion, and corruption among college presidents, athletic directors, and coaches, playing a pivotal role in the movement for athlete well-being and academic integrity. \u003cbr\u003e\u003ci\u003eThe Cost of Winning: An Insider's Perspective on Exploitation and Greed in College Sports\u003c\/i\u003e is Dr. Gurney's candid memoir, covering his 40-plus years working directly with athletes as they struggled to achieve the dream of a meaningful college degree and a chance at a professional athletic career. He saw firsthand the exploitation of these athletes and the blatant disregard for their education, even as universities touted the educational and character-building values of intercollegiate athletics. Dr. Gurney reveals how academic fraud works at too many NCAA Division I institutions, the lengths individuals and entire programs will go to in order to win, and the unsustainable path in athletic spending.\u003cbr\u003eMore than a memoir, \u003ci\u003eThe Cost of Winning\u003c\/i\u003e is an honest, brave, and fascinating account of some of the most remarkable triumphs and disasters in college sports history--an unapologetic depiction of the well-sheltered inner workings of major college athletic programs and prospects for change.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGerald S. Gurney, PhD\u003c\/b\u003e (1951-2022), was Professor Emeritus of Academic Affairs at The University of Oklahoma where he was formerly Senior Associate Athletic Director for Academics and Student Life. Prior, Dr. Gurney was Associate Athletic Director for Academic Support and Compliance at the University of Maryland-College Park, Assistant Athletic Director for Academic Affairs at Southern Methodist University, Athletic Academic Counselor at Iowa State University, and Academic Adviser at Grinnell College. He authored or co-authored approximately 40 publications, including \u003ci\u003eUnwinding Madness: What Went Wrong with College Sports and How to Fix It\u003c\/i\u003e, and gave more than 30 major presentations, including at the U.S. Senate Panel Discussion on Academic Integrity in College Sports in 2019. He also appeared in the documentaries \u003ci\u003eSchooled: The Price of College Sports \u003c\/i\u003e(EPIX), \u003ci\u003eGaming the System\u003c\/i\u003e (HBO), and \u003ci\u003eDropping the Ball: The Shady Side of Big-Time College Sports\u003c\/i\u003e (SiriusXM and NPR).\u003cbr\u003eLearn more at www.geraldgurney.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":51414872883474,"sku":"9798881801465","price":33.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_636b4e6d-c34d-4120-9eca-09bf8b6fface.jpg?v=1751128307","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-cost-of-winning-an-insiders-perspective-on-exploitation-and-greed-in-college-sports-9798881801465","provider":"Surprise Castle","version":"1.0","type":"link"}