{"product_id":"the-corporate-venturing-handbook-a-step-by-step-guide-to-the-value-creation-process-9781398613577","title":"The Corporate Venturing Handbook: A Step-By-Step Guide to the Value Creation Process","description":"\u003cp\u003e\u003cb\u003eCorporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eThe Corporate Venturing Handbook\u003c\/i\u003e \u003c\/b\u003edelivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eReaders will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDietmar Grichnik\u003c\/b\u003e is Full Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen, Switzerland. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003eManuel Hess \u003c\/b\u003eis Associate Professor at the Grenoble Ecole de Management, France.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Jana Reuther \u003c\/b\u003eis an entrepreneur, coach and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eAlexander Stoeckel\u003c\/b\u003e is former Director of Venture Capital at Philip Morris International and former Partner \u0026amp; Board Member at b2venture AG.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Michael Hilb\u003c\/b\u003e is an entrepreneur, and member of multiple boards and a Titular Professor at the University of Fribourg, Switzerland.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50456236294418,"sku":"9781398613577","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4d1ace2c-d7db-4b40-921f-d1f4ca4de24f.jpg?v=1729903865","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-corporate-venturing-handbook-a-step-by-step-guide-to-the-value-creation-process-9781398613577","provider":"Surprise Castle","version":"1.0","type":"link"}