{"product_id":"the-constant-contact-guide-to-email-marketing-9780470503416","title":"The Constant Contact Guide to Email Marketing","description":"\u003cb\u003eThe leading email marketing firm shows you how to create high-impact, low-cost campaigns\u003c\/b\u003e \u003cp\u003eEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Constant Contact Guide to Email Marketing\u003c\/i\u003e presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.\u003c\/p\u003e \u003cp\u003eLearn about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTen email pitfalls that will get your business into trouble\u003c\/li\u003e \u003cli\u003eTen things your customers expect you to do\u003c\/li\u003e \u003cli\u003eThe \"soft\" benefits of email marketing\u003c\/li\u003e \u003cli\u003eUsing email in combination with other marketing efforts\u003c\/li\u003e \u003cli\u003eHow four types of permissions can make or break your strategy\u003c\/li\u003e \u003cli\u003eBuilding an email list that is valuable and effective\u003c\/li\u003e \u003cli\u003eCreating valuable content\u003c\/li\u003e \u003cli\u003eChoosing an effective, professional email format\u003c\/li\u003e \u003cli\u003eEnsuring your emails are delivered, opened, and read\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eThe Constant Contact Guide to Email Marketing\u003c\/i\u003e, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEric Groves\u003c\/b\u003e is Senior Vice President of Global Market Development for Constant Contact.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50324755546386,"sku":"9780470503416","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cd6eaa07-ef5d-4fca-afdf-480e65500c7d.jpg?v=1727672611","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-constant-contact-guide-to-email-marketing-9780470503416","provider":"Surprise Castle","version":"1.0","type":"link"}