{"product_id":"the-conquest-of-cool-business-culture-counterculture-and-the-rise-of-hip-consumerism-9780226260129","title":"The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism","description":"\u003ch2\u003eThe Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism\u003c\/h2\u003e\n\n\u003cp\u003eWhile the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business.\u003c\/p\u003e\n\n\u003ch2\u003eCritical Acclaim\u003c\/h2\u003e\n\n\u003cp\u003e\"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment.\"--Gerald Marzorati, \u003ci\u003eNew York Times Book Review\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"An indispensable survival guide for any modern consumer.\"--\u003ci\u003ePublishers Weekly\u003c\/i\u003e, starred review\u003c\/p\u003e\n\n\u003cp\u003e\"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit.\"--Geoff Pevere, \u003ci\u003eToronto Globe and Mail\u003c\/i\u003e\u003c\/p\u003e\n\n\u003ch2\u003eAcademic Recognition\u003c\/h2\u003e\n\n\u003cp\u003e\"\u003ci\u003eThe Conquest of Cool\u003c\/i\u003e helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century.\"--T. J. Jackson Lears, \u003ci\u003eIn These Times\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising.\"--Brad Wieners, \u003ci\u003eWired Magazine\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics.\"--Roger Trilling, \u003ci\u003eDetails\u003c\/i\u003e\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003ePublished by University of Chicago Press, this paperback edition examines the intersection of business innovation and cultural rebellion during America's most transformative decade. Frank's research reveals how advertising executives and fashion industry leaders appropriated countercultural language and aesthetics, transforming rebellion into a marketing tool before the counterculture itself fully emerged.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":50680522801426,"sku":"9780226260129","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_97cbb4d3-2703-485f-9f6e-df3e1e8bc575.jpg?v=1734922085","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-conquest-of-cool-business-culture-counterculture-and-the-rise-of-hip-consumerism-9780226260129","provider":"Surprise Castle","version":"1.0","type":"link"}