{"product_id":"the-coffee-visionary-the-life-and-legacy-of-alfred-peet-9781944903381","title":"The Coffee Visionary: The Life and Legacy of Alfred Peet","description":"\"The coffee tells my story.\" --Alfred Peet \u003cp\u003e\u003c\/p\u003eAt a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peet's Coffee, Tea \u0026amp; Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJasper Houtman\u003c\/b\u003e is an editor for the Dutch financial daily \u003ci\u003eHet Financieele Dagblad\u003c\/i\u003e and has twenty-five years experience in writing for magazines and newspapers in the Netherlands. Traveling through Guatemala and Honduras in 2004, he became interested in coffee, which led to a fascination for the story of Alfred Peet, who is relatively unknown in his motherland, the Netherlands.\u003cbr\u003e","brand":"Rare Bird Books, a Vireo Book","offers":[{"title":"Default Title","offer_id":50476435276050,"sku":"9781944903381","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e72f42df-ca6a-4b6d-b4cc-f30015a335ff.jpg?v=1730251287","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-coffee-visionary-the-life-and-legacy-of-alfred-peet-9781944903381","provider":"Surprise Castle","version":"1.0","type":"link"}