{"product_id":"the-chief-event-officers-playbook-how-to-create-transformational-events-9781788606912","title":"The Chief Event Officer's Playbook: How to Create Transformational Events","description":"\u003cp\u003eFor organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSasha Frieze FRSA FCIM is an award-winning event strategist whose clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Abrdn, Raymond James, Incisive Media, Informa and the Royal College of Anaesthetists.\u003c\/p\u003e\u003cp\u003eShe is a NED of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, and a visiting lecturer in event management at The University of Westminster.\u003c\/p\u003e\u003cbr\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":51734860005650,"sku":"9781788606912","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1eb877e3-ce26-43cf-aa9a-eef89ff661e1.jpg?v=1763490299","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-chief-event-officers-playbook-how-to-create-transformational-events-9781788606912","provider":"Surprise Castle","version":"1.0","type":"link"}