{"product_id":"the-champions-creed-transform-your-culture-through-the-power-of-belief-9781394331239","title":"The Champion's Creed: Transform Your Culture Through the Power of Belief","description":"\u003cp\u003e\u003cb\u003eVisionary strategies from former NFL star to infuse your company's Culture with purpose and direction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Champion's Creed, \u003c\/i\u003e NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a \"Culture Creed\"--a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSynchronize fundamental beliefs with business objectives\u003c\/li\u003e \u003cli\u003eNurture an atmosphere that naturally boosts productivity\u003c\/li\u003e \u003cli\u003eMaster the \"Four L's\" of exemplary guidance: Listening, Learning, Language, and Love\u003c\/li\u003e \u003cli\u003eDevelop a potent \"Ethos Declaration\" to steer every facet of operations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're helming a startup or steering a Fortune 500 behemoth, \u003ci\u003eThe Champion's Creed\u003c\/i\u003e not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBEN UTECHT\u003c\/b\u003e is a renowned corporate leadership and culture expert. He's the Chief Culture Officer for True North Private Equity and a former Super Bowl Champion. He is a recipient of the Uncommon Leader Award from NFL Hall of Fame coach Tony Dungy. His philosophy centers on intentional culture design, empowering companies to create and implement strategies that drive bottom-line improvement while developing individuals.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51259929329938,"sku":"9781394331239","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_94256765-e850-463b-836e-246977dcfadf.jpg?v=1746632649","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-champions-creed-transform-your-culture-through-the-power-of-belief-9781394331239","provider":"Surprise Castle","version":"1.0","type":"link"}